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Be Food Smart
Privacy Policy


Last Revised May 26, 2010


The following Privacy Policy summarizes the various ways that Be Food Smart ("we" or "our") treats the information you provide while using www.befoodsmart.com (“Website”). It is our goal to bring you information that is tailored to your individual needs and, at the same time, protect your privacy.


Please read this Privacy Policy carefully. You can access the Privacy Policy any time at http://www.befoodsmart.com/privacy-policy.php. Your use of and/or registration on any aspect of the Website will constitute your agreement to this Privacy Policy. If you cannot agree with the terms and conditions of this Privacy Policy, please do not use the Website.


In addition to reviewing this Privacy Policy, please read our Terms of Use. Your use of the Website constitutes agreement to its terms and conditions as well.


The Agreement may be modified from time to time; the date of the most recent revisions will appear on this page, so check back often. Continued access of the Website by you will constitute your acceptance of any changes or revisions to the Agreement.




Information voluntarily provided
As a general policy, we do not automatically collect your personally identifiable information (any information that may be used to specifically identify or contact you, such as your name, mail address, phone number, etc.) when you visit our Website. In certain circumstances, we may request, allow or otherwise provide you an opportunity to submit your personally identifiable information in connection with some aspect of our Website. For example, (a) providing your name, email address and zip code when signing up for our newsletter or entering a contest; (b) providing demographic information such as age, gender, education, etc. when participating in a survey or poll; or (c) when posting a product comment, rating, or recommendation on www.befoodsmart.com. Certain information may not be personally identifiable when standing alone (e.g., your age), but may become so when combined with other information (e.g., your age and name). Whether or not you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity, realize a benefit we may offer or gain access to certain content on our Website.


Automatic Data Collection
Our servers may also automatically collect information about your computer when you visit the Website, including without limitation the type of browser software you use, the operating system you are running, the website that referred you, and your Internet Protocol ("IP") address. Your IP address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university.

We use what are commonly called "cookies," a small data string our server writes to your hard drive. We may use cookies to control the display of ads, to track usage patterns on the site, to deliver editorial content, and to personalize information. Our cookies may contain personally identifiable information and such cookies may be shared with our affiliates and other companies. Some of our advertisers occasionally serve you cookies as well. We do not have control over cookies placed by advertisers.

In addition, we use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here: http://www.networkadvertising.org/optout_nonppii.asp

You can set your browser to notify you when a cookie is sent or to refuse or delete cookies altogether, but if you set your browser to refuse cookies, some portions of the Website may not function properly.


We generally use personally identifying information you supply through the Website to provide you with the service you have requested. For example, if you subscribe to our newsletter, we may use your email address to send you a confirmation notice. Similarly, if you enter an online contest, we will use this information to notify you if you are a winner. We may also use the information to communicate with you about new features, products or services, and/or to improve the services that we offer by tailoring them to your needs.


We keep your personally identifiable information confidential and we generally do not disclose it. But, please note the following clarifications and exceptions:








Because no data transmission over the Internet is completely secure, and no system of physical or electronic security is impenetrable, Be Food Smart cannot guarantee the security of the information you send to us or the security of our servers or databases, and by using the Website you agree to assume all risk in connection with the information sent to us or collected by us when you use the Website. In the unlikely event that we believe that the security of your information in our possession or control may have been compromised, we may seek to notify you. If notification is appropriate, we may notify you by email (provided we have your email address).


The features, programs, promotions and other aspects of our Website requiring personally identifiable information are not intended for children. We do not knowingly collect personally identifiable information from children under the age of thirteen. If you are a parent or guardian of a child under the age of thirteen and believe he or she has disclosed personally identifiable information to us, please contact us at info@befoodsmart.com. A parent or guardian of a child under the age of thirteen may review and request deletion of such child’s personally identifiable information as well as prohibit the use thereof.


You may modify your communication preferences and/or opt-out from specific communications at any time. Please use the appropriate opt-out instructions at the bottom of any of our email communications to adjust these preferences.


Contact us if you have questions regarding our privacy policy, wish to make corrections to provided personal information, or wish to opt out of a specific or all communications from Be Food Smart.




Be Food Smart
Post Office Box 6301
Santa Barbara, CA 93160-6301


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